{"id":21821,"date":"2022-02-02T15:30:20","date_gmt":"2022-02-02T23:30:20","guid":{"rendered":"https:\/\/www.diocal.org\/directrices-web\/"},"modified":"2025-07-08T15:24:48","modified_gmt":"2025-07-08T22:24:48","slug":"directrices-web","status":"publish","type":"page","link":"https:\/\/www.diocal.org\/es\/directrices-web\/","title":{"rendered":"Directrices Web"},"content":{"rendered":"

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Directrices Web<\/h1>\n

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C\u00f3mo lee la gente en Internet<\/strong><\/h1>\n

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La gente no lee en la web; escanea porque est\u00e1 demasiado ocupada; intenta responder a una pregunta concreta o realizar una tarea; y leer bloques densos de texto en una pantalla de ordenador puede resultar dif\u00edcil.<\/span><\/p>\n

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Escribe informaci\u00f3n, no documentos<\/strong><\/h1>\n

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Divide documentos grandes y divide el contenido web por<\/span>
tiempo o secuencia<\/span>
tarea<\/span>
personas<\/span>
tipo de informaci\u00f3n<\/span>
preguntas que hace la gente<\/span><\/p>\n

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C\u00e9ntrate en tu mensaje esencial<\/strong><\/h1>\n

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Da a la gente lo que necesita; menos es m\u00e1s<\/span>
Empieza por los puntos clave, y luego da informaci\u00f3n de apoyo relevante<\/span>
C\u00e9ntrate en los hechos, no en la informaci\u00f3n de fondo<\/span>
Divide las paredes densas de texto en bloques f\u00e1ciles de escanear<\/span><\/p>\n

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Dise\u00f1a p\u00e1ginas f\u00e1ciles de usar<\/strong><\/h1>\n

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No centres el texto<\/span>
No escribas todo en may\u00fasculas<\/span>
No subrayes nada que no sean enlaces; utiliza la cursiva con moderaci\u00f3n<\/span>
Deja al menos 7 p\u00edxeles de espacio alrededor de las im\u00e1genes<\/span><\/p>\n

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Afina tus frases<\/strong><\/h1>\n

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Una buena redacci\u00f3n web es como una conversaci\u00f3n; responde a las preguntas de la gente; permite que la gente \u00abcoja y se vaya\u00bb.<\/em><\/p>\n

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Pautas para escribir bien<\/strong><\/span>
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Utiliza \u00abt\u00fa\u00bb en lugar de \u00ab\u00e9l o ella\u00bb.<\/span>
Utiliza la voz activa la mayor parte del tiempo (por ejemplo, \u00abEl rector debe rellenar el formulario\u00bb no \u00abEl formulario debe ser rellenado por el rector\u00bb o \u00abEl formulario debe ser rellenado\u00bb)<\/span>
Escribe frases sencillas y directas<\/span>
Corta las palabras innecesarias<\/span>
Mant\u00e9n los p\u00e1rrafos cortos; los p\u00e1rrafos de una frase est\u00e1n bien<\/span>
Las frases muy cortas o los fragmentos suelen estar bien<\/span>
Utiliza palabras sencillas, cortas y comunes<\/span>
Pon la acci\u00f3n en verbos, no en sustantivos (por ejemplo: \u00abLas recomendaciones de la comisi\u00f3n fueron pocas\u00bb (d\u00e9bil) \u00abLa comisi\u00f3n recomend\u00f3 pocos cambios\u00bb (fuerte) <\/span>
No utilices jerga ni otras expresiones internas<\/span>
Utiliza listas y tablas para que la informaci\u00f3n sea f\u00e1cil de asir<\/span><\/p>\n

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Divide el texto con t\u00edtulos<\/strong><\/h1>\n

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Los buenos encabezamientos ayudan a los lectores despertando su inter\u00e9s, estableciendo el contexto de cada secci\u00f3n y facilitando el escaneo para que puedan encontrar la secci\u00f3n que necesitan.<\/em><\/p>\n

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Pautas para encabezamientos \u00fatiles<\/strong><\/span>
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Empieza por esbozar tu contenido con t\u00edtulos<\/span>
Utiliza las preguntas de la gente como encabezamientos<\/span>
Haz que los encabezamientos sean afirmaciones<\/span>
Utiliza encabezados con frases de acci\u00f3n para instrucciones, como \u00ab\u00bfC\u00f3mo hago…?\u00bb o \u00ab\u00bfC\u00f3mo puedo…?\u00bb<\/span>
Utiliza palabras clave en los encabezamientos<\/span>
Utiliza con moderaci\u00f3n encabezamientos con sustantivos y frases sustantivadas<\/span>
No utilices m\u00e1s de dos niveles de encabezamientos por debajo del t\u00edtulo de la p\u00e1gina<\/span>
Ayuda a las personas a saltar al tema que necesitan con enlaces a la misma p\u00e1gina<\/span><\/p>\n

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Escribe hiperv\u00ednculos significativos<\/strong><\/h1>\n

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Directrices para los enlaces<\/strong><\/span>
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No conviertas los t\u00edtulos o encabezados en enlaces por s\u00ed mismos<\/span>
S\u00e9 expl\u00edcito; ocupa todo el espacio que necesites<\/span>
Los enlaces de 7 a 12 palabras tienen el mayor \u00edndice de clics<\/span>
Utiliza frases de acci\u00f3n para los enlaces de acci\u00f3n (por ejemplo, Lee sobre nuestros ministerios en lugar de Ministerios)<\/span>
Haz que el enlace tenga sentido, no s\u00f3lo Haz clic aqu\u00ed o M\u00e1s. Los usuarios de la Web saben qu\u00e9 aspecto tienen los hiperv\u00ednculos y qu\u00e9 hacen <\/span>
Pon los enlaces al final, debajo o junto al texto principal, no en medio del texto<\/span><\/p>\n

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Gestionar los materiales colaterales<\/strong><\/h1>\n

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Observar las convenciones de nomenclatura de archivos<\/strong><\/span>
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Los archivos de los materiales colaterales (im\u00e1genes y documentos PDF) deben tener el nombre correspondiente<\/span>
Utiliza s\u00f3lo letras, n\u00fameros, guiones bajos y guiones; no uses espacios (por ejemplo, 2011_informe_parroquial.pdf)<\/span><\/p>\n

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Utilizar PDF<\/strong><\/h1>\n

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Pautas de uso<\/strong><\/span>
<\/span><\/p>\n

Utiliza los PDF principalmente para contenidos que vayan a descargarse e imprimirse (por ejemplo, documentos, folletos, panfletos)<\/span>
Rellena el campo del t\u00edtulo de la p\u00e1gina (que se encuentra en Archivo\/Propiedades) con un t\u00edtulo descriptivo y rico en palabras clave<\/span><\/p>\n

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Utilizar PDF<\/strong><\/h1>\n

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Las im\u00e1genes deben tener la mayor resoluci\u00f3n posible, nuestro Asociado de Comunicaciones puede editar el tama\u00f1o seg\u00fan sea necesario<\/span>
Sin filtros de Instagram, por favor<\/span>
Lo ideal son de 3 a 5 fotos por p\u00e1gina<\/span><\/p>\n

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Directrices WebC\u00f3mo lee la gente en Internet La gente no lee en la web; escanea porque est\u00e1 demasiado ocupada; intenta responder a una pregunta concreta o realizar una tarea; y […]<\/p>\n","protected":false},"author":204225557,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-21821","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nDirectrices Web - The Diocese of California<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.diocal.org\/es\/directrices-web\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Directrices Web - The Diocese of California\" \/>\n<meta property=\"og:description\" content=\"Directrices WebC\u00f3mo lee la gente en Internet La gente no lee en la web; 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